The Persuasion Lab

We teach the required tools for sales teams, procurement teams, and lawyers to ensure risks are limited and the probability of desired outcomes are maximized. The website was founded by negotiation experts with over twenty-five years of practice and research. “ We communicate our needs to the world using persuasion, influence, and negotiation. How effective we are at those skills determines if our needs are met.”

Negotiation, How to Negotiate, Negotiation Tactics, Business Negotiation, Negotiation Skills, Risk Assessments