121 Group

Conversion Rate Optimization

We take CRO seriously. CRO – or Conversion Rate Optimisation – looks at how an ecommerce website could be enhanced to maximise the number of visitors to the site converting to paying customers. If your site has a relatively low conversion rate, there is some work to be done to identify why visitors aren’t converting to customers. A good CRO strategy can have a dramatic impact on sales and revenue. CRO can be launched on its own, or executed in conjunction with a digital marketing campaign.