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SEM
Google Ads is the most common type of pay-per-click advertising (Facebook ads and LinkedIn ads are other examples). If you don’t already use it, then you almost certainly need it. If you do use it, but it’s not getting results, then it’s time to have a chat with us. Even if your website’s SEO is performing well – that is, ranking you on page one for your keyword searches – the reality is, if your competitors’ Google Ads are sitting above your organic results you are probably still missing out on leads. It should be a part of an integrated digital marketing strategy, working hand-in-hand with your SEO and other paid media campaigns (e.g. Facebook) to connect you with your target audiences. Getting lots of clicks from your Google Ads but no conversions? You probably need a Conversion Rate Optimisation strategy.
https://121group.io/google-ads-services/

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