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Direct marketing is a type of advertising campaign that seeks to achieve a specific action in a predefined group of consumers (such as an event, Day of the week visit, or a request for information) in response to a communication action done by the marketer. This communication can take many different formats, such as SMS, telemarketing, point of sale, etc. One of the most interesting methods is direct email marketing. An essential aspect of direct marketing is that the consumer response is measurable: for example, if you offer a discount for a certain dish on your menu, you should include some kind of tag or pixel to let you know if the user has used the code. Benefits of Direct Marketing Direct marketing allows you to promote your product or service directly to your target audience and measure results quickly, but the benefits don’t stop there. Here are 6 benefits of digital direct marketing: 1. High segmentation and targeting. One of the great advantages of this type of marketing