In a recent post, Why B2B Folks Need To Learn About Web 3.0 Now, I tried to answer the question posed in the SEO-friendly headline. It boiled down to this: Because this blockchain/crypto/NFT/DeFi/Metaverse stuff is real – and will eventually change everything. – Because it may well disrupt your company and market – as decentralized (and hybrid) models displace centralized ones; as trust becomes something you can code for; and as ownership of digital things becomes second-nature. – Because it’s creating a gazillion opportunities – for the imaginative, the bold and, let’s face it, the lucky, greedy, dishonest and shameful. – Because it’s fun AF – if you like learning new things and watching innovation explode in every direction (reader, I sure do). Okay, fine, but what about actual use cases for real B2B marketers on this physical planet in this non-meta universe? Glad you asked. Here are some early stabs and guesses.