International

Market Research

Category
Name
Market Research
Business
Category
Note
Companies that conduct market research are very helpful when introducing new items or educating consumers about existing ones. Primary research and secondary research are the two categories of market research. Adapts Media analysts thoroughly examine the client's products based on the study to identify the ideal target market for a wider distribution of the product. When they are trying to increase interest in a new product, they try to target two groups: those who are already fans of the brand and are able to buy new products, and those who like comparable products and are able to buy our brand. This increases the brand's and the product's reach.
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