The production of audio recordings and standard beats with the aid of technology to elicit different rhymes and melodies of music makes up the modern Nigerian music industry. Nigeria has the most famous and well productive music industry among the African countries, the industry is full of popular talented artists that have done significantly excellent both locally and internationally, yet many are still aspiring to make it to the mainstream. They are the upcoming or literally, the “about to happen” artists. From a listener’s point of view, the words “upcoming artist” describe an “average” musician who has not made it to the mainstream consciousness, irrespective of your talent or how long you have been in the music profession. One should note that “upcoming” does not belittle an artist’s performances. Some researchers may point to “joining a major label” as the best alternative for an upcoming musician. However, it’s obviously not easy to be signed by a major label irrespective of