Structured Approach,
Successful Digital Marketing
WordPress web design, website management, and content marketing to help your business thrive
“Simpler completely transformed the online presence for the brand I manage.”
“Simpler worked tirelessly to develop a website with lots of customized options. Such a pleasure to work with!”
Ready to attract more qualified leads and boost your online presence?
Simpler Site, your national digital marketing partner with roots in Grand Rapids, Michigan, helps businesses achieve real growth. We craft data-driven digital marketing strategies that build strong brands, drive measurable results, and track your online success every step of the way.
WordPress Web Design
Attract and engage your audience with a custom WordPress website built by Simpler Site. Our team of experts crafts visually stunning and strategically designed websites that drive conversions and fuel your business growth.
Website Management
We handle essential website tasks like security, performance optimization, and regular updates. By taking care of these technical details, we ensure your website runs smoothly and efficiently, freeing you up to focus on what matters most: growing your core business.
Content Marketing
Grow your online presence with strategic content marketing. We develop data-backed content strategies that attract your ideal audience, nurture relationships, and ultimately convert them into loyal customers.
Ready to Learn More?
Let’s chat about your project! We’re friendly, approachable, and excited to collaborate with you. Call us at (616) 822-3706 or schedule a free consultation today.
A Simpler, Smarter Digital Strategy Agency
Simpler Site leverages a unique model that combines the power of a large network with the agility of a small team. This approach ensures we connect you with the perfect blend of strategic and technological expertise to meet your specific needs. By working this way, we deliver cost-effective solutions and achieve timely results.
“Simpler completely transformed the online presence for the brand I manage”
Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.
Kara Kuntz, Marketing Director
Why use Simpler?
Track Record of Success
We’ve helped businesses of all sizes achieve their digital marketing goals. From simple informational websites to complex e-commerce platforms, we have the experience and expertise to deliver exceptional results.
Quality Execution, Reliable Service
We’re committed to providing you with a transparent and stress-free experience. You’ll always know the status of your project and have a dedicated team to answer your questions.
Simpler Model, Smarter Results
Our unique model allows us to tap into a network of top talent, ensuring you get the best possible results without the high overhead costs.
Digital Strategy Resources
Empower yourself with the latest digital marketing knowledge. Explore our library of helpful resources.
The ROI of Online Marketing
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The Ultimate Guide to UX Design for Biotech Websites
Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...
Inbound Marketing: The Ultimate Guide for B2B Businesses
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves...
How to Create an Intuitive Checkout Process That Converts
The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...
“Quick to learn, understand and implement organizational voice and tone”
We’ve worked with Simpler on a few social and digital marketing projects and with each they have risen to the challenge and done excellent work. We sincerely appreciated the quality of work, responsiveness and creative solutions for directly communicating complicated topics to our audiences.
Heather Gill Fox, Strategic Communications Manager
Digital Strategy FAQ’s
Who will I be working with for my digital strategy?
At Simpler, we’re fortunate to have a fantastic core team based right here in Grand Rapids, Michigan! Meredith Fennema and Josh Hiemstra bring a wealth of experience and expertise to the table, and they’re passionate about collaborating with the best talent to achieve amazing results for our clients. We also leverage a network of highly skilled freelancers to ensure we have the perfect fit for every project’s unique needs. This collaborative approach allows us to deliver exceptional results while remaining flexible and adaptable.
Where are you based?
At Simpler, we’re proud to say that all our websites are crafted right here in the USA! Our core team, Meredith and Josh, are based in Grand Rapids, Michigan, and bring a wealth of experience to every project. To ensure we have the perfect fit for your specific needs, we also collaborate with a network of talented freelancers who share our high standards. This approach allows us to bring the perfect blend of expertise and enthusiasm to every project we work on!
What is digital marketing?
Digital marketing is all about connecting with your target audience in exciting new ways, using the power of electronic devices. It’s a fantastic toolbox filled with strategies to help you showcase your products and services, and build meaningful connections with potential customers.
Here are some of the key digital strategies we can explore together:
–Search Engine Optimization (SEO): Imagine your ideal customers searching for exactly what you offer. SEO helps your website shine on search engines, making it easier for them to find you.
–Pay Per Click Advertising (PPC): Want to target your ideal audience with laser focus? PPC advertising lets you get your message directly in front of people actively searching for what you offer.
–Social Media Marketing: Social media is a vibrant community where you can connect with your audience, share your brand story, and build lasting relationships.
-Email Marketing: Reach out directly and nurture leads with targeted email campaigns. It’s a powerful way to stay connected and drive conversions.
Digital marketing is all about achieving your goals. Whether you want to:
- Increase brand awareness and get your name out there
- Generate qualified leads and nurture them into customers
- Drive more traffic to your website and convert visitors into sales
- Build stronger customer relationships and loyalty
- Improve customer loyalty
Digital marketing can be your secret weapon for growth.
Ready to get started? We’ve got you covered! Our Digital Marketing Checklist for 2023 is a fantastic resource to jumpstart your journey. Let’s collaborate and create a digital marketing strategy that ignites your business success!.
What is your digital strategy process?
At the beginning of any new project, we’ll review your strategic goals, timelines, and audiences. Typically this involves a kickoff meeting where we discuss your business goals, current strengths and opportunities, and unique business landscape. Some businesses have a lot to share with us in this step, others are looking for more strategic help. We can work with you wherever you are!
We promise to be efficient with the hours we’re investing in your project. We aim to respect your time through efficient meetings and clear project plans.
While work is in progress, the frequency and formats of check-in’s are always adapted to our client’s preferred style. Some clients ask us to take the reigns and manage their digital strategy independently without much oversight. Others prefer weekly or monthly check-ins. We are happy to work with you in whatever setup makes sense for your business!
After your digital marketing project is launched, we’re committed to using data to track outcomes and inform smarter strategies. We promise to be transparent about what’s working and not working with your current digital marketing investments, so you can make the best decisions for your budget and time. You can rest assured that we base all decison-making in data, meticulously optimizing digital marketing campaigns on your behalf.