Digital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals. READ MORE
HOTEL BUSINESS REVIEW
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Amid economic uncertainties, hotels face financing challenges. Economists predict a soft landing, but recession fears still persist. Hoteliers must manage debt and Property Improvement Plans, especially those with variable-rate financing. Traditional lenders retreat, leaving the private market as the primary source. Despite hurdles, hotel construction deals offer opportunities in a market with constrained new supply. READ MORE
Stephanie Smith, the CEO of Cogwheel Marketing & Analytics, advocates for breaking down silos between sales, marketing, and revenue management, likening it to crafting a winning football team. She is addressing the misconceptions in each area, the article advocates for shared perspectives, education, and a holistic approach to achieve long-term success in the competitive market. READ MORE
Explore nonimmigrant avenues such as L-1, TN, H-1B, E-2, E-3, and H-2B visas to diversify your hospitality workforce. Each option offers unique opportunities for various positions, from managerial roles to temporary staffing. Understanding and leveraging these visa categories can enhance your recruitment strategy, tapping into a broader talent pool and enriching your team with diverse skills and perspectives. READ MORE
In the fiercely competitive hospitality landscape, hotels continuously strive to innovate and stand out from rivals. One effective approach involves capitalizing on the proximity of the hotel to popular travel destinations. By strategically aligning with nearby attractions, hotels can enhance their allure, boost occupancy rates, incorporate successful marketing strategies, and curate a distinctive guest experience. READ MORE
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Should you hire a firm that does both PR and social media? Since they are separate services with different skill sets, what's most important is the depth and breadth of experience of each team. In this regard, there are several benefits to hiring a firm that only does PR and an agency that only does social media. At Quinn we work with social media agencies. READ MORE
With the increased need to create a high volume of unique, platform friendly social media content, the amount of time needed to achieve your social media goals can seem daunting. But by putting in place a few easy-to-follow steps and focusing on quality over quantity, you'll be able to maximize your results and streamline your social media strategy. READ MORE
