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Out-of-Home is back on track says WOO President Tom Goddard
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Tom Goddard
Sustainability
OOH is just 3.3% of UK Advertising’s Power Consumption & under 3.5% of its Carbon Footprint - New Report
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Tim Lumb
Programmatic
ADCB leverages of BackLite’s Programmtic DOOH network in the UAE
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Karen Barboza
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Programmatic
ADCB leverages of BackLite’s Programmtic DOOH network in the UAE
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Karen Barboza
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DOOH
DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future
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James Bicknell
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A PIONEER, A CONQUEROR, A VISIONARY: Celebrating Bengt Bendeus' Legacy
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James Bicknell
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Company News
Multiply Group Fully Acquires BackLite Media; Strengthens its Media & Communications Portfolio
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James Harrison
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The Landmark Series
Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series
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Karen Barboza
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DOOH
DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future
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James Bicknell
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OMEGA’s Olympic Games Out of Home Campaign
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James Harrison
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SpotLite 1.0: The CEO’S Remarks
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James Bicknell
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The Landmark Series
Focus on Abu Dhabi: BackLite Media Expands Its Reach to Abu Dhabi with The Landmark Series
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Karen Barboza
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The Retail Collective
Entering the New Era of Retail Media: Key Trends for Brands to Adapt
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Ali Chab
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Cinema
ANIMAL: A Roaring Success at the Box Office and a Boon for Advertisers in Cinema
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Prateek Bhatia
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DOOH
BackLite Media and Al Qana: Unveiling One of Abu Dhabi’s Largest OOH Screens
Embark on a captivating journey at BackLite's groundbreaking collaboration with Al Qana – an enchanting waterfront haven nestled in the heart of Abu Dhabi.
by
Paula Carola
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EDITOR'S PICKS
DOOH
DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future
by
James Bicknell
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DOOH
DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future
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James Bicknell
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VIDEOS
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Lexus at Al Qana | April 2023
Van Cleef and Arpels on The Triple Crown | July 2023
Prada on The Dubai Gateway | Nov 2023
The Digital Icons – Sheikh Zayed Road
MSI on Digital Icons | Sep 2023
Editor's Choice
VIDEOS
Damac on The Triple Crown | Jan 2024
Van Cleef and Arpels on The Triple Crown | July 2023
Prada on The Dubai Gateway | Nov 2023
The Digital Icons – Sheikh Zayed Road
A VISIONARY STRATEGY TO ATTAIN ABSOLUTE CARBON NEUTRALITY BY 2026
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