The National Behavioural Reward Program is an innovative program that provides a point-based rewards system to incentivize positive behavioral activities in the UAE. The program's goal is to improve the quality of life in the UAE (UAE). It offers a commitment framework that allows users to earn points for beneficial activities, which can be redeemed for prizes such as plane tickets, for those who engage in positive behaviors such as recycling or online volunteering. The points can also be distributed. With seven million points up for grabs, the initiative has the potential to be the first step toward a better society.