2022/09/23
MarTech Interview with Matt Swalley on AI in advertising
Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s algorithms is with technology.
Customers’ attention spans are getting shorter. Two massive platforms historically controlled 65% of the digital advertising market. Companies today have to be quick and agile to navigate these channels as they emerge because today’s best ROI will not be the same as 60 days or 6 months from now. New apps and websites are appearing daily and going viral. Ad platforms send back tons of anonymized performance data. Computer vision can instantly analyze digital images, messaging, video, and audio giving insights into how audiences react to social advertising.
Digital Asset Management (D
Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to each ad platform’s algorithms is with technology.
Customers’ attention spans are getting shorter. Two massive platforms historically controlled 65% of the digital advertising market. Companies today have to be quick and agile to navigate these channels as they emerge because today’s best ROI will not be the same as 60 days or 6 months from now. New apps and websites are appearing daily and going viral. Ad platforms send back tons of anonymized performance data. Computer vision can instantly analyze digital images, messaging, video, and audio giving insights into how audiences react to social advertising.
Digital Asset Management (D
