2022/09/22
Tech Enablers for Building Content Operations Framework
A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process that involves:
Aligning planning and budgeting with corporate goals
Creating, reviewing, storing, managing and sharing content
Distributing content across channels, devices and platforms
Measuring and analyzing results to ensure marketing efforts are impacting desired business outcomes
Marketers have to work at the pace of digital, which means your teams have to accomplish all of these efforts quickly, while staying on brand and mitigating risk. This requires two key capabilities:
Scalability: Every business is looking to grow market share, customers, revenue and profits. Marketing has to be able to absorb and react to
A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process that involves:
Aligning planning and budgeting with corporate goals
Creating, reviewing, storing, managing and sharing content
Distributing content across channels, devices and platforms
Measuring and analyzing results to ensure marketing efforts are impacting desired business outcomes
Marketers have to work at the pace of digital, which means your teams have to accomplish all of these efforts quickly, while staying on brand and mitigating risk. This requires two key capabilities:
Scalability: Every business is looking to grow market share, customers, revenue and profits. Marketing has to be able to absorb and react to
