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When we design a marketing strategy, it needs to work. We start by asking what your overarching short and long term business goals are. We then work on defining the marketing objectives to support them and the corresponding KPIs to measure the strategy’s performance. If you’re a new company or a company seeking to enter a new market, raising awareness of your brand within your target market will be one of your marketing objectives. Perhaps you’ve been around for a while – but you’ve had reputational issues and/or sales have slumped; or you want to grow sales and expand. In this case, you might need to build trust and confidence in your product or service, or generate more leads or tender invites. It may be that you’re getting plenty of leads but you need support converting them. Or – is it all of the above? We identify where you need help and build a strategy to support your goals.
https://121group.io/b2b-marketing-strategy/

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